EindhovenMap
October It’s sort of like the Dutch Perm—a city which has begun thinking about design. ![]() Like Perm, Eindhoven has bike paths. ![]() They’re used even by moped riders with dogs in tow. ![]() And people on all sorts of other newfangled vehicles. ![]() However, the search for similarities ends with the amount of gum stuck to the ground. ![]() The curbs are unbelievably beautiful here. ![]() The roads are paved with love. ![]() And the sidewalks are made to last for centuries. ![]() Only people who possess inner freedom are capable of erecting a monument to an unattractive old man. ![]() A receptacle for collecting fall leaves. ![]() Old street signs. ![]() A trash can. ![]() An energy-efficient but nonetheless digital bus schedule. ![]() Please lock your car and don’t leave any valuables inside. ![]() Please do not urinate (hello to Brussels) or consume alcohol in the street. ![]() This city was once a completely unremarkable place where Philips’ headquarters and light bulb factory were located. Then the company decided to move to Amsterdam, and the city was given over to designers. ![]() A restaurant was opened where the factory cafeteria used to be. None of the light bulbs in the restaurant are made by Philips. ![]() I was both surprised and not surprised by the fact that a local design store sells our Verbarius digital clock. ![]() The main thing that differentiates western education from Russian education is that everything taught has a practical application, or at least an explanation as to why someone could find that knowledge useful. There’s a truck parked in the city’s main square with a “Nanosupermarket” in the back—an exhibition of students’ ideas illustrating the practical everyday uses of nanotechnology. Because apparently the word “nanotechnology” means “someone wants to get a bunch of money for god knows what” to most people in the Netherlands as well. ![]() The students have shown concrete potential applications for nanotechnology in the next ten years. Each idea is presented in the form of a retail box—as if these items were already available for sale in stores. For example: a potted bonsai tree which can recharge cell phones. And right there you have the box, a pot with a bonsai growing in it, and a jack plug sticking out from the soil. ![]() Or, for example, color-changing nanopaint. There’s the remote (you can change the color on it), there’s the bucket of paint. And it’s instantly clear how nanotechnology can actually be useful. ![]() And the whole city is filled with this kind of attitude. And the municipal authorities don’t get in the way of anything. Magic. |
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october 2010
Eindhoven
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